Emporia Life, the Austrian manufactured mobile phone designed for the older generation went on sale in the UK following its successful overseas debut earlier in the year.

In a world in which mobile phones have become increasingly smaller, and stacked with complex features and wizardry, Emporia Life offers a no-nonsense, back-to-basics alternative that is sure to be welcomed by those who feel somewhat technically challenged by mobile phones on the market today.

Emporia Life's features include a large screen and display, oversized and easy to use buttons, and a super loud speaker and ring volume. The phone also has a powerful vibration alert to ensure the owner knows when someone is calling. Its orange backlight is particularly helpful for people with sight problems, and the phone has added features for those with hearing difficulties, as it is compatible with digital hearing aids.

Perhaps the most important feature of the phone is its unique emergency button. A large red button is situated on the back of the phone and can be programmed to call up to five designated numbers for help. This may be a relative, a neighbour, a doctor, or simply anyone the owner trusts to be of help in an emergency. It can also be programmed to send off a pre-written text to another mobile phone asking for assistance.

In the complex world of today everyone needs a mobile phone. We have all at times wanted to buy an elderly relative a mobile phone yet know that they would probably be unable to use it. It is comforting to know therefore, that at last a phone has been specifically designed for the older generation, now affording them the security and convenience that a mobile phone can bring.

The Emporia Life is now available directly from Caremart Ltd on a Vodafone Pay as you Talk package at just £169.99.

If you already have a SIM card then the Life can be ordered SIM free for the same price of £169.99